→ They're not taking into account the Generational Clientele Shift (Gen Z is entering the chat).
→ They're not taking into account what I call the Rapid Changing Wedding Industry Tech.
→ They're...not. (That's it, that's the end of the tweet.)
If you're stuck in a rut or staying stagnant out of fear of the 'Engagement Gap', I get it. Things are changing. It's scary. This is your livelihood. There is no Plan B.
BUT stay with me; fasten your seatbelt. I'm about to pilot you through all the turbulence.
There's a problem with how most wedding pros are marketing in 2024.
Millennials, we're savvy digital trailblazers. We're the ultimate detectives, sleuthing out every option before swiping that plastic. Brand rep and a heap of social thumbs-up? Yep, those matter.
But we're comfortable doing the same thing over and over again. Heck, we needed that security blanket of comfort growing up in the 9/11 and 2008 recession era.
But then comes Gen Z, where everyone wants to put their own spin. If it's not personalized, they're ghosting.
Insights like this have to inform and shift our marketing moving forward.
Authenticity takes a backseat as human connections wane, replaced by AI (Automated Interactions, that is).
You fall into either one of two camps: 'ChatGPT is a staple in my open tabs', or 'I've never used it & I never will'.
No matter which camp you fall into, AI is rapidly changing the creative lands from AI Generative Fill to AI-powered wedding planning tools. AI will touch your skillset & your industries marketing.
A 2023 study by Think Splendid showed that 73% of couples found their wedding vendors through an internet search.
And on average, couples are deciding between 2-5 same wedding vendors. Knowing that – would your website be able to sell for you?
Most wedding pros are still hiding behind the same website they bootstrapped together five years ago & hoping couples don’t notice that the other guy’s website is better, well they do.
And from your outdated website to lip-syncing on IG Reels, the same tactics that worked like magic just a few years ago aren't gonna fly in 2024.
The problem with those Ideal Client Avatar exercises of where they shop and what car they drive...is that we need to use past data to inform our decisions.
You can't combat this change in the market with your mom's outdated ICA exercises.
THis isn't an avatar build out. It's using past data to make future decisions.
Unlike other ideal client avatar exercises where you're left scratching your head at where your makebelieve ideal client shops, this free challenge will teach you how to clarify and attract potential clients you've tailored to match your style.
Heads up: magical leads won't show up in your inbox unless you do.
The wedding industry is the only industry where we wait for leads to come to us instead of actively marketing and pursuing leads.
That's why I created the Find Your First Class Ideal Client.
Let's flip the script & get ahead of the upcoming Engagement Season by finding & creating tailor-made marketing to attract the types of clients you want to serve.
Just see what previous challenger's had to say after just one day...
Grab your bags because I'm snooping around in there to make sure you only have the right things packed. I'm holding you accountable, making sure you chunk that water bottle, and only bring the essentials. Say wave goodbye to the rest of the extra baggage holding you back.
You'll punch your passport with:
→ A completed Client Compass, so that we can plot data and trends based on things like past reviews.
→ Clarity on who the right people your business serves.
We're clear for take-off. We'll spend our flight time message mining to pair the perfect message to attract your newly defined ideal client. Instead of sharing features, learn how to find the benefits of your offer & create a message that connects to your ideal client that they can't pass up.
You'll punch your passport with:
→ A finished Success Formula Hack Positioning Statement–pulled from EXACTLY what we do with our 1-on-1 clients–that you can pull into your messaging as soon as we hang up the call.
The cabin doors are opening & the world is your oyster. What's on your itinerary for your new destination? Let's build out a CUSTOM sales strategy. I'll show you multiple different roadmaps to give you inspiration.
You'll punch your passport with:
→ Navigate Through Negotiation Storms. Master the art of steering clear of emotional pricing reefs, bypass the whirlpool of sticker shock, and sail confidently into the trade winds of selling your services.
→ A live case study so that you can hear from the source what a difference this can make in your business.
The First Steps to Navigating the Challenge:
sign up for the challenge
Enter your first name and email for access to the challenge and community. Then check your inbox with more information on what to expect during our 3-day trip.
ATTEND DAILY LIVE CO-WORKING SESSION
We're leaving the tarmac daily at 12:00 PM CT for a ~30-min co-working session. I'll bring you into the cockpit and show you how to find and attract your ideal client.
Fill in Your First-Class Workbook
After signing up, you'll get immediate access to your travel guidebook to help guide you through our trip each day. It's going to be the trip of a lifetime!
Try to start relationships with different wedding vendors.
But that puts the fate of your business in someone else's hands and takes years to see the fruits of your labor.
Make tweaks to your existing website.
But you're just shooting in the dark. There is more to finding your ideal client than changing a headline or swapping an image.
Spend time creating more content on Instagram, hoping it goes viral and brings in new clients.
But honestly, who wants to do the 'hope-and-pray' method (and finding time to create more reels – forget about it).
Designer, strategist, marketer and speaker, Amanda Shuman is an expert brand strategist and designer for creatives. She's the founder and CEO at Carrylove Designs, a fully-remote digital marketing agency for creative small businesses. With over 100 success stories, her team of designers and copywriters help creatives craft a brand that stands out from the crowd so they can make more doing what they love.
Known for her 'strategy-first' way of thinking, she's had the opportunity to appear on dozens of podcasts, virtual summits, and stages for creatives around the nation and supported entrepreneurs including Heidi Thompson, Maria Bayer, and Brandee Gaar.
At Carrylove Designs, she’s committed to providing services and education to support creative small businesses, so they can get paid more to do what they love while working less.
A strong believer in the power of intentional branding, Amanda knows pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.